To fulfill the aims of this program, students are expected to achieve the following learning outcomes: (1) explain how cultural expectations influence perceptions, behavior, and responses to others; (2) explain models for understanding culture and cultural factors; (3) describe their own cultural assumptions, gain awareness of those of others, and (4) effectively use communication skills for managing cross-cultural interactions. The course schedule is elaborated as following:
Team-based Field Research Project (In-Classroom Critique & Field Research)
Students will be organized into sub-groups and work as cohorts throughout the program to complete given project assignments, classroom activities, group discussions, and team presentations. At the beginning of this program, faculty will set aside a fictitious seed grand to award the group that receives the first prize. The seed grand will be used to help the group to “start the business”. The group members are expected to apply what they will learn in program, including research techniques, analysis tools, business proposal structure, marketing strategy, public speaking skills etc., and then formally present their project proposals to a panel of “venture capitalist”, business angels investors. This course highlights the following areas:
• Team formation and team building
• Business research and analysis techniques (on-line and field research)
• Action research task based on teamwork
• Effective communication and collaboration: art of questioning and listening techniques
• Public speaking and presentation skills
• Marketing and business proposal writing
• Persuasive communication about the business plan
ACTIVITIES
Besides the academic session, the program covers a wide range of field activities, reflecting the gained knowledge and applying it in cultural practices. Such activities include, (1) visiting museums to enhance students’ active learning and problem solving capabilities by assigning group tasks and encouraging teamwork; (2) visiting elite universities to experience campus life in college and the education concept nurtured in the background of American history and culture; (3) visiting different cities to explore the urban development and historical sites to appreciate the natural landscape and modern architecture.
SAMPLE SCHEDULE
The program normally extends for 14 to 16 days. IESC can adjust the training topics and sightseeing routes based on school’s specific request and group’s learning needs. The program can cover both east coast and west coast visits. Here following is a sample agenda from a 16-day program.